Automotive
Owners of one marque against owners of the marques they cross-shopped.
What stops a considerer becoming a buyer?
Run. Hesitation sat in self-image, not specification. see the finding
Every comparison below names the two groups and the question it answers. Three we have run on public discussion. Three we would run. We say which is which.
We read reviews, calls and open text and compare what two groups say. The words that show up disproportionately in one and not the other are the finding. Everything below is that method applied to a public question.
Automotive
Owners of one marque against owners of the marques they cross-shopped.
What stops a considerer becoming a buyer?
Run. Hesitation sat in self-image, not specification. see the finding
B2B software and services
Sellers discussing closed-won deals against sellers discussing stalled ones.
What do winning deals have that stalled ones do not?
Run. Wins get reported as payouts, never as method. see the finding
Senior living and care
Families choosing a community against families already living in one.
What do buyers interrogate that operators do not lead on?
Run. Choosing is an interrogation, not an evaluation. see the finding
Hospitality
Guests who return against guests who stayed once.
Which parts of the stay separate repeat business from one-off?
Planned comparison.
Retail and ecommerce
Reviewers who kept the item against reviewers who returned it.
What appears in the language before a return happens?
Planned comparison.
Financial services
Customers who switched provider against customers who stayed.
What does churn sound like while it is still reversible?
Planned comparison.