Every insight here began with a signal most people missed.
At Capodan, we dig beneath the surface to uncover what language really reveals. We find the patterns behind audience behaviour, the tone that shifts perception, the words that spark resistance or drive change. These resources show how sharper understanding leads to stronger outcomes.
We do not just analyse. We interpret. And what you will find here are clues, cues and provocations to help your team think, frame and act with greater clarity.
Explore the findings or get in touch to see what is waiting in your own data.
ENVIRONMENT
RETAIL
HEALTHCARE
TRAVEL
MEDIA
AI
SPORT
FMCG
FINANCE
GOVERNMENT
B2B
We explore how environmental language influences perception, shapes action, and sparks resistance. Whether it's product claims or policy changes, we uncover the words that shift public response.
Capodan helps teams test tone, refine messaging, and build communication strategies that land with credibility in a climate-aware world.
We analyse how retail language shapes emotion, expectation and brand connection. Whether it’s packaging, pricing or delivery messaging, we explore how customers read between the lines.
Capodan helps teams surface unseen shopper signals, sharpen value communication and build messaging that earns trust and repeat engagement.
We decode how healthcare language shapes trust, treatment decisions, and brand credibility. These insights explore patient expectations, product perception, and the emotional tone behind today’s leading injectables.
Capodan supports teams in refining messaging, testing response, and building better communication strategies.
We tell you how travel messaging influences trust, spontaneity, and emotional appeal, especially when time is tight, options are changing, or habits are shifting post-pandemic.
These insights uncover the emotional and practical language that shapes bookings, loyalty, and trust. Capodan supports teams in refining messaging, aligning tone with traveller needs, and staying ahead of fast-changing sentiment.
We explore how media language builds relevance, shapes tone and sets expectations in a crowded landscape. Whether it's a headline, trailer or caption, we analyse what holds attention and what gets skipped.
Capodan helps entertainment teams decode fatigue, sharpen distinctiveness and test what really lands with changing audiences.
We explore how AI language builds confidence, signals capability and defines product character. Whether humanising assistants, shaping adoption or framing creativity, the way AI speaks is becoming as important as what it does.
Capodan helps teams sharpen positioning, map user tone expectations and decode what builds trust in fast-evolving tech spaces.
We explore how language in sport builds loyalty, expresses values and shapes how teams and athletes are perceived. Whether shifting tone in fan spaces, reframing rivalry or encouraging inclusion, words carry weight.
Capodan helps clubs and organisations understand how language connects with audiences, supports mental wellbeing and influences matchday behaviour and brand alignment.
We decode how FMCG language shapes desirability, trust and brand identity in fast-turn environments. From packaging tone to product claims and sensory cues, every word is working harder to signal value and relevance.
Capodan helps teams sharpen positioning, test resonance and stay ahead of category language shifts. Whether exploring AI-generated copy or rising product claims, we give you the insight edge.
We explore how financial and insurance brands use language to build trust, ease decision-making and define value in high-stakes contexts. Whether it’s the tone of buy now services, the messaging of modern investing or how policies are framed, words do the heavy lifting.
Capodan helps teams navigate these shifts with clarity and confidence. We analyse tone, test messaging strategies and uncover how evolving expectations are reshaping what people want to hear.
We explore how government and public sector language shapes trust, signals authority and affects how people engage with essential services. Whether it’s healthcare, digital access or financial aid, the tone of communication carries weight.
Capodan helps teams find the right balance between clarity and reassurance. We test phrasing, surface blind spots and show how word choices shift perception, influence uptake and support better outcomes.
We help B2B brands get clearer on how their language lands with clients, buyers and internal teams. Whether the aim is to sound more consultative, more confident or more relevant, tone and framing matter at every touchpoint.
Capodan works with business service providers to test, refine and sharpen communications. From lead-gen to pitch decks, we uncover the language that builds trust, signals capability and opens doors.