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Why Capodan

We turn unstructured language into decisions you can act on. Built on linguistic expertise, delivered with commercial clarity.

Decode

Find the signals in what people say: patterns, frames, tone, and what’s unsaid.

  • Reviews & calls
  • Surveys & open text
  • Competitor language

Align

Bridge customer language with your positioning so messages land first time.

  • Value prop tuning
  • Messaging playbooks
  • Objection scripts

Act

Turn findings into fast moves—clear recommendations and next steps.

  • Prioritised actions
  • Enablement assets
  • Test & learn loops
Signal beneath the surface

Our purpose

What people say isn’t always what they mean. We surface the gap—and show how to use it. For over a decade we’ve worked at the intersection of communication and strategy, helping teams act on what truly drives decisions.

  • Sharper diagnosis of customer reality
  • Clear framing that shifts perception
  • Faster consensus across teams
Why we're different

Why we’re different

We don’t stop at insight; we translate it. Every pattern, pause and frame is mapped to implications for product, sales and brand—so your team knows exactly what to do next.

Method

Evidence-led linguistic analysis paired with practical templates.

Outcomes

Cleaner propositions, fewer objections, faster adoption.

How we work

1

Collect

Pull language you already have: reviews, calls, surveys, chat.

2

Decode

Extract patterns, frames and friction points with our lens.

3

Translate

Turn findings into messaging, enablement and testable moves.

+18–35%

Lift in message clarity scores

–25%

Fewer repeated objections in calls

2–4 wks

Typical time to first decision

See what your language is hiding

Ways to work together