We take your existing data and unlock its potential to enhance performance.
We use our expertise to uncover the hidden signals others miss.
We build stories from signal, optimizing strategy to maximize ROI.
Capodan is a research consultancy that cuts beneath the surface. We don’t just tell you what your customers say, we uncover what they actually mean, turning hidden signals into sharper strategy and stronger results.
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We help businesses uncover what their audience really means, not just what they say. Through linguistic analysis, we surface the signals that shape decisions, perceptions, and product fit.
Most platforms stop at what’s said. We go deeper, using expertise to interpret how it’s said and why it matters. We decode tone, framing, resistance, and latent demand.
No, we work across product, strategy, insight, CX, and leadership. Anywhere language plays a role in decisions, we add clarity and precision.
We start by understanding your challenge, then collect or work with existing language data from reviews to calls to competitor messaging. We surface patterns, signals, and meaning through expert analysis, not just AI.
Our tools support us, but interpretation is always human. That’s where the real insight lies, in context, nuance, and framing.
Customer reviews, call transcripts, sales pitches, chatbot logs, brand messaging, competitor pages, any language data can be turned into insight.
Absolutely. We often extract more value from what you already have, it’s just been waiting to be interpreted properly.
We tailor to the business need, decks, headline summaries, or leadership briefs.
Both. In fact, many of our sharpest insights come from complex or technical industries where language is the key barrier to alignment.
Spoken language is the most powerful source of business insight, yet it’s often the first to be overlooked. In sales conversations especially, thousands of valuable words drift away the moment they’re said.
Without structured capture and linguistic analysis, those words vanish, along with the revenue they could have generated.
The figures show the scale of the loss: for each business size, the words slipping away every second translate directly into the revenue shown beneath.
Key Services
Language Impact
Not just what your customers say, but what they actually mean
Unlock what’s beneath the surface. Decode meaning, sharpen strategy, and drive results with expert linguistic insights. Every conversation, every word, every hesitation tells a story.
Research Solutions
Everything you’d expect from a top consultancy, powered by language expertise.
Cut through the noise with sharp, evidence-led insights. We ask the right questions, speak to the right people, and bring clarity that drives better decisions.
Flagship Strategy
Foresight with fluency. Predictive insight, powered by language.
We track how people think, feel, and talk, before the market catches on. By combining behavioural foresight, linguistic decoding, and predictive data, we help you spot what's next and why it matters. For brands ready to move early, act smarter, and lead with clarity.