Capodan is a research consultancy that cuts beneath the surface. We don’t just tell you what your customers say, we uncover what they actually mean, turning hidden signals into sharper strategy and stronger results.
Language reflects perception | Perception drives behavior | Behavior drives sales
Spoken language is the most powerful source of business insight, yet it's often the first to be overlooked. In sales conversations especially, thousands of valuable words drift away the moment they’re said.
Without structured capture, and without linguistic analysis, that insight vanishes. This visual shows what escapes every second a company doesn’t act.
Every review is a window into how your product or brand is truly experienced, but most get skimmed, scored, and forgotten. This visual shows how much insight slips by when reviews are read without structure and without the depth that expert analysis brings.
It’s not about stars. It’s about the meaning behind them, and what your customers really trying to tell you.
Key Services
Language Impact
Not just what your customers say, but what they actually mean
Unlock what’s beneath the surface. Decode meaning, sharpen strategy, and drive results with expert linguistic insights. Every conversation, every word, every hesitation tells a story.
Research Solutions
Everything you’d expect from a top consultancy, powered by language expertise.
Cut through the noise with sharp, evidence-led insights. We ask the right questions, speak to the right people, and bring clarity that drives better decisions.
Flagship Strategy
Foresight with fluency. Predictive insight, powered by language.
We track how people think, feel, and talk, before the market catches on. By combining behavioural foresight, linguistic decoding, and predictive data, we help you spot what's next and why it matters. For brands ready to move early, act smarter, and lead with clarity.
